How to Plan a 4th of July Celebration for Your Sports Apparel and Accessories Brand

The 4th of July is a great time to celebrate with friends and family. It is also a great opportunity to highlight your Sports apparel company. It can be hard for retailers sometimes because not every retailer has holiday inventory on hand or knows how to plan a celebration. That is why we have outlined everything you need to know about throwing your own fun filled Fourth of July celebration campaigns today!   This blog post will discuss some ways you can create the perfect Fourth of July marketing campaigns for your retailers.

      1. Make use of red, white, and blue – the holiday’s colours!

These three colours are very important for everything you're planning to do for Independence Day. Create social media posts, banners, flyers, and email campaigns that show your patriotism by emphasizing these three colours. Fill your inventory of Fourth of July merchandise, decorate your store or office, and then showcase it all on social media for your followers to see.

      2. Generate custom content for your social media platforms.

Grab the chance to make something different for your marketing on big holiday events like this. Create a custom image for all of your active social media channels to post on the Fourth of July. How great it will be if you are able to greet your customers and feature your products.

Here’s another brilliant idea from Kohl’s where they showcased their limited-edition 4th of July products.

       3. Create Mood Boards and Wish List via Pinterest

Being one of the largest online bookmarkers, Pinterest, allow retailers as well as consumers “pin” their most loved 4th of July images and pages while at the same time adding their very own products into the mix.

       4. Inspire and Set the Mood through Sending Email Campaigns

Don’t be overly promotional though and instead offer tips, hacks, strategies or invitation to an event celebration. If you should be running promotional campaigns, clarity of the offer is the key as well as ease of registering to your campaigns.  

Here’s one good example from Etsy. While showcasing their offers they also offered tips and did set the mood for the 4th of July celebration quite well!

        5. Make some noise about the event through Games and Contests in Instagram, Facebook, Twitter, or Pinterest + Trending Hashtags

Aside from being easy to implement, online games and contests bring such a ‘hype’ feeling to retailers and consumers. Just the best moment to ask your followers to share their 4th of July photos and selfies then choose that event themed and branded hashtag (#IndependenceDay, #FourtofJuly, #America, #July4th, #4thofJuly, #starsandstripes, #fireworks, #redwhiteandblue) to go along with these user-generated content.

Make clear of your game and contest’s mechanics as you offer amazing prizes for the most ingenious , most creative or most popular entries from your retailers and consumers.

     6. Flaunt those Promotional Codes

Never a cliché and still works up to these days are promotional codes for your retailers.

For those with huge product range, how about offering colour coded promotional discounts? Example RED products get 20% off, BLUE products get 10% off and so on and so forth. How about reminding your retailers of that great Referral or Affiliate program of yours? Some would even give FREE DELIVERIES instead.
Make your 4th of July marketing campaigns and deals even bigger than your regular promo days, especially for your U.S. retailers.

We hope these tips will be easier for distributors like yourself to plan an event that is both memorable and profitable!

Be one of our amazing distributors today! UBX Inc. is your key partner in your business success!