How To Start Your Sports Apparel Brand

If you want to set up your own clothing brand then this blog article is for you.

Here’s an easy guide on how you can start your very own sports apparel brand.

How to Begin

Step 1. Knowing What Your Potential Customers Need.

Like any other business, you don’t have a business if you don’t know what your future customers' needs are.  You need to identify what problem they currently have that you will be able to address. From there, you can come up with lots of ideas and concepts on how you would like to solve that problem for them. Then if you strongly believe in your idea, go ahead 

and make it happen.  The most important thing is to know who your target customers are. 

Step 2. Conducting a Market Research & Competitor Analysis.

The next thing you need to ask yourself is, is your idea unique or what you are about to offer your potential customers has not been found anywhere else? This is your value proposition. What makes you stand out from the rest of similar apparel brand creators and owners out there. 

Perform a thorough market scan. Search the web, visit shops, read relevant magazines and talk to potential customers. You want your brand to stand out in the competition and find your target niche. If another brand already has your brand idea or product concept, you will always be number two.

Step 3. Choosing the Best Manufacturer to partner with

As consumers become aware of the environmental aspects of clothing, businesses like yours have to compete with brands that can produce ‘green’ clothing on a larger scale. Some have to make sure of the fast turnaround of getting their orders as well as the quality of each and every piece of fabric or add-ons used in getting the customized or branded apparels ready for your customers. So choosing the best manufacturing partner can help to relieve some of these pressures with clever sourcing and efficient production methods. Needless to say, there is bright future for aspiring t-shirt designers and new brands out there. 

Selecting a reputable clothing manufacturer to work with is a critical step in achieving a quality product at a reasonable price for your business. Much like many other clothing manufacturing processes, apparel and accessories manufacturing is a fast and automated process that enables you to attain larger order quantities in shorter lead times.

There are many suppliers both in the USA and overseas that can produce a variety of styles and designs, and you must look for an easy way to communicate your ideas directly with your preferred apparel factories. Look for those that are able to give you the freedom to inquire and obtain quotes, plus place orders and make payments through a portal. Manufacturers should also be able to provide you samples of their work and of course access to their distributor pricing. 

With these three initial steps you can already be on your way to selling your next ‘IN THING’ in the world of sports apparel. Know that building your own sports apparel business can be a rewarding venture. Once you have considered the three above steps most especially how you want to work with a sports apparel factory, building your brand plan is the next step.