In a report shared by eMarketer, consumer buying habits have been affected due to Covid, and the numbers are still positive. The retail e-commerce sales in the U.S. will increase by 13.7% but compared to last year’s 18%. It was lower. However, the numbers went beyond the pre-Covid estimates of 12.8%. Moreover, because everyone is online and has adopted online buying as a new norm of fulfilling the basic to non-essential needs of the consumers, the number of digital buyers continues to climb each year. In 2020 according to Statista, over two billion people purchased goods or services online, and during the same year, e-retail sales went beyond 4.2 trillion U.S. dollars worldwide.
Online shopping is alive! Distributors and retailers should continue selling online and provide the needs and wants of the consumers.
If you are a new player on the scene, it is no longer Covid that you should fear but more so determining which products are in demand to sell and what most people would buy online. Interestingly enough, one of the most purchased items nowadays is fitness and athletics apparel. Most people would want to be motivated while at home or in an empty parking space doing their gym or fitness workouts.
The clothes we wear when we exercise help us improve our performance while working out and help us get motivated.
If most people exercise in the morning, changing into our workout attire, right when we get up, rather than cozy sweats, we are less likely to want to change out of our workout clothes.
Women’s activewear is one of the fastest-growing segments of the activewear market. It will continue to increase in market size over the years to come.
Now, another factor to consider when being in business online is brand awareness. With over a billion brands competing out there, how can you make yours stand out? For the most part, you should be asking “How do I get more customers” rather than asking “How do I sell more units?” As most start-up distributors, you’d probably focus on distribution first before making your target market get to be aware of you. And it is in this part that most business owners fail. It should be the other way around. Build your brand first, and then you distribute.
Before even starting to spend all of your energy, money, and time to reach the retailer’s shelves, stop and think for a moment; retailers are simply order-takers for the demand already created.
To get some answers on how to have more customers, it will require you to spend a lot of time and effort understanding your target customers. We need to know why they will buy and what influences them to share them with their families and friends. The bottom line is you don’t want to be distributing the best product, with lots of distribution that no one knows anything about it. However, the soonest you get this question answered correctly, you will become a marketing powerhouse that can profitably dictate the terms to its retailers.
We’ve done this part for you and would be glad to show you the way how too! Let’s collaborate and get your business going all the way up!