Your Sportswear Branding Foundation
Want to produce sportswear but you don’t have any idea how to get started?
We help to build your sportswear brand!
Before anything else, let’s get started on the very fundamentals or the foundation of creating your own sportswear brand.
As you start your small business, you may want to take note that strong, effective brands and branding will and can give you a competitive advantage in your competitive marketplace and help you overcome the challenges of market competition. Whether you have an existing brand or you’re starting a new one from scratch, UBX Inc. is here to support you.
To give you an idea what brand or branding is, it is simple to say that a brand is a promise. It's a promise you make to your consumers when they do business with you. Now, you’d probably think that a brand is a business logo or a product name. Your brand goes beyond just your logo, your color themes and/or your product’s name.
When you see these logos can you immediately tell which companies they represent?
Even people who don't go buy sports apparel will instantly link these with their respective companies. Just without hand-drawn lines that aren't even the right color (imagine they are in a different color), you’d still identify them because you recall a global billion dollar business behind them.
Let me give you four keys to building successful brands.
First, your brand must be authentic and original in that it's truly representative of who you are as a company, meaning your values and core mission.
Your brand must be relevant, meaning that it promises something that's important to consumers and that they perceive your brand delivering that promise better than the competition.
Remember too that consistency is the key. You must keep your brand promise consistent across every stage your customers have with you i.e. before, during, or after product purchase.
The lack of this consistency often results in lack of consumer loyalty to the brand.
And finally, you and your company must have a total commitment to keeping the brand promise.
You, as the owner, your managers down to your employees, must commit to that brand promise.
All of you must live it, breathe it, support, advocate and be its own ambassadors.
So, if you are working on creating your sportswear brand, begin by thinking of that brand promise.
What experience do you want your customers to remember when they encounter your brand?
Because once you make a promise, you just gotta keep it.